Alessia Raho

Miaw is a cat food brand that combines quality nutrition with visual flair. Designed for an audience that cares about their pet’s well-being as well as aesthetics, the project is positioned in the mid-to-high end, maintaining an accessible and contemporary tone.

The brand identity is built around illustration as a distinctive element: a visual language capable of giving the product personality and making it recognizable on the shelf. The result is a coherent system that combines care, creativity, and functionality, transforming packaging into a visual as well as nutritional experience.